The promotion subcommittee meets monthly and communicates via a listserv. Meeting dates and log-in information are typically posted on the National SBEAP calendar and new or visiting members are always encouraged to attend. Crystal Warren (TN) and Dan Sowry (OH) are currently serving as co-chairs. For more information, contact Crystal at

The purpose of the promotion subcommittee is to promote SBEAPs and their work by creating, collecting and sharing materials and resources, as well as pre-written content such as newsletter articles and social media posts. The subcommittee also

  • fosters partnerships with relevant groups such as regulatory agencies and trade associations to help small businesses connect with their SBEAPs
  • encourages collaboration among SBEAPs in various ways so they can learn from one another’s work
  • hosts the NSC Awards Program
  • promotes and participates in Annual Training
  • seeks ways to promote the SBEAP/SBO/CAP Annual Report

When possible, subcommittee members provide articles for the ASBO bulletin and Twitter content for @national_sbeap. Please use the guidelines for writing articles when submitting materials for the ASBO bulletin. Tweets can be prepared anytime and sent to See the Twitter guidelines if you have questions. 

Featured Resources from your Partnership, Outreach and Promotion Subcommittee

Social Media Training Session (April 2024)

Webinar Training Session (Oct. 2021)

Tools for behavior change (Oct. 2017)

Social Media 101 (Aug. 2016)

National SBEAP flyer - provides a summary of the SBEAP services and impacts using 2020 national data

Example state flyers or brochures
Contact the state SBEAPs for templates.


Colorado brochure


Ohio Brochure


Tennessee brochure

News releases and other documents of interest

SBEAP awards - July 2021
SBEAP awards - Sept. 2020
SBEAP awards - May 2019
SBEAP awards - May 2018
SBEAP awards - May 2017
SBEAP Awards - May 2016

NSC Past Award Recipients - Historical listing of past winners, updated annually by the Promotion Subcommittee 

Regulatory Assistance for Small Business - Jan. 2016

Promotional Subcommittee meeting records

2023 Promotional Subcommittee consolidated meeting minutes (pdf)
2022 Promotional Subcommittee consolidated meeting minutes (pdf)
2021 Promotional Subcommittee consolidated meeting minutes (pdf)
2020 Promotional Subcommittee consolidated meeting minutes (pdf)
2019 Promotional Subcommittee consolidated meeting minutes (pdf)
2018 Promotional Subcommittee consolidated meeting minutes (pdf)
2017 Promotional Subcommittee consolidated meeting minutes (pdf)
2016 Promotional Subcommittee consolidated meeting minutes (pdf)